Beyond the Magic Consulting
Brand Toolkit
This area is reserved for the BTM content team and approved partners.
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Access provided by Beyond the Magic Consulting LLC · For approved use only
This area is reserved for the BTM content team and approved partners.
Everything you need to represent Beyond the Magic Consulting with precision — approved logos, colors, typography, and the rules that govern their use. If a question isn’t answered here, ask before you improvise.
Performance is not inspired, it is designed.
The mark is an executive credential, rendered as architecture — an oval name-tag form topped by an 8-point compass star. Use only the files below, exactly as supplied. The mark is never recreated, stretched, redrawn, or given effects. Five lockups are approved; each has a defined home.
Use for: cover pages, closing pages, navy slide backgrounds, social media avatars.
Never on: white or light backgrounds.
Use for: white-background documents and single-color B&W contexts.
Never on: warm-white or off-white backgrounds — use the transparent variant instead.
Use for: color, pattern, or photo backgrounds of any kind. The oval edge creates a self-contained composition.
Never for: contexts requiring a flat contained background.
Use for: all print production — letterhead, business cards, report covers, signage.
Tip: always start from this file for anything physical; never scale up a smaller raster.
Use for: the website, all digital contexts, and vendor production. Scales to any size with no quality loss.
Note: no EPS/AI master is maintained — supply this SVG to vendors. All type is outlined; no fonts required.
Use for: white document headers, light hero panels, inline light contexts, and jointly branded deliverables.
Never on: navy or dark backgrounds.
Use for: navy slide footers, dark hero panels, web footers.
Never on: white or light backgrounds.
Use for: section dividers, large decorative accents, closing pages. Min size 24px / 8mm.
Copper only — #C49A72 on dark, #A0714F on light. It supports the mark; it never replaces it.
Use for: list bullets, favicon, app icon, small-scale accents. Min size 10px / 3mm.
Never recolor outside the approved coppers or use as a dense background pattern.
Match each production use case to the correct approved source file. Never substitute files outside this map.
| Use Case | File | Format |
|---|---|---|
| Website — all digital contexts | BTM_Logo.svg | SVG vector |
| Print — vendor production (vector master) | BTM_Logo.svg · wordmark SVGs | SVG — no EPS/AI master is maintained |
| Print — letterhead, business card, report cover, signage | BTM_Logo_Transparent_6000px.png | PNG transparent |
| Screen — slide deck header | BTM Logo Navy Background | PNG |
| Screen — white-background document | BTM Logo White Background | PNG |
| Screen — alternate / photo background | BTM_Logo_Transparent.png | PNG transparent |
| Wordmark — vector / print / web | Navy · White · Black · Navy on White | SVG vector |
| Email signature | None — text-only standard, no logo file | — |
| Social media profile / avatar | BTM Logo Navy Background | PNG |
| Favicon / app icon | Compass Star Bullet | PNG · ICO export |
| Secondary mark — accents, bullets, dividers | Full SVG · Bullet SVG · Full PNG · Bullet PNG | SVG / PNG |
Navy dominates. Copper is the only accent. Two neutrals serve as backgrounds. Never introduce additional colors without brand approval. Click any swatch to copy its hex value.
Copper is never a background fill, and charcoal or slate text never sits on dark backgrounds. When pairing — copper #A0714F on light surfaces, copper light #C49A72 on navy.
Three typefaces, all free on Google Fonts. Never substitute without brand approval. Body copy is never set below 16px on screen.
These rules protect the integrity of the mark wherever it appears. They apply to everything — workbooks, slides, proposals, social, signage, and co-branded materials.
When BTM appears alongside your identity, the BTM mark must not compete for dominance. Your mark may appear at equal or greater size; place the BTM mark in a secondary location — footer, inside cover, or closing page. On jointly branded deliverables, use the horizontal wordmark rather than the full mark, and never place the BTM mark directly adjacent to your logo at equal scale.
For anything this page doesn’t cover — document systems, slide templates, legal boilerplate, the business card standard — the full Brand Identity System is the binding reference.
The complete system: brand essence and voice, the mark, lockups, color, typography, usage rules, document and presentation standards, and the file usage map. Supersedes all earlier versions.
